Gain clarity, confidence, and small wins that shift your relationship with money.
Grounded in Behavioral Science
Grounded in the brain and behavioral science of how people actually change.
Founded by Leaders in Transformation
Decades of expertise in behavior change, storytelling, and systemic transformation
Peronalized Insights
Real small wins you feel, as you gain awareness of your own money motivations, beliefs and habits.
Trusted Voices
Founders have been featured in Forbes, NYT, HBR, Insider, TED, Real Leaders and WaPo.
What Clients Say
Amira
Age 40, Former Lawyer
When I stepped back from my career to take care of my health and be with the kids, I thought I’d finally feel free.. Instead, I felt guilty every time I spent money. Even something like a $60 gym membership made me question whether I was ‘allowed’ to have it.
The day I renewed my gym membership was weirdly emotional.
It's like I was telling myself, ‘This new chapter matters too.’
It's time to Shift
Our signature behavior change programs are designed to help you see what’s really driving your money choices, and practice new habits that actually stick. Through light, engaging experiences, you’ll notice your money patterns and beliefs, test small shifts, and reflect on your results along the way.
Whether you're curious to try something new, or ready for a bigger change, by the end, you’ll have relief, proof of progress, and the confidence to keep going.
Meet the Founders
Johann Berlin
Johann Berlin
Chief Executive Officer
Leader in human transformation, training and development, and social impact. Brings two decades of experience. Held C-Suite roles in behavior-change technology, asset management and L&D companies. Leadership innovator featured in HBR, Forbes, TEDx, Psychology Today, Real Leaders and Washington Post.
Uma Viswanathan
Uma Viswanathan
Chief Ethnographer & Storyteller
Harvard psychology grad, storyteller, social change investor and leader helping women and first-generation wealth builders find their voice and power. Philanthropic executive who has advised hundreds of leaders and invested $200M+ into driving cultural and systemic transformation so we can all access the American dream.
"A practical and compassionate guide to reshaping your relationship with money.
Whether you’re navigating a life transition, breaking old habits, or simply looking for more ease and alignment, this book unlocks your awareness of the "why" behind your story."
Emma Seppala Ph.D
Yale School of Management Faculty, Research Scientist and Bestselling Author
COMING JANUARY 2026
